Dressing in neutrals without looking flat

Ivory, sand, camel and stone work best when the textures change: a chunky rib beside smooth linen, wool against cotton.

Start with what you wear most

Look at what you reach for on an ordinary Tuesday. Those are the pieces worth buying well, in a fibre that lasts and a colour that goes with the rest.

Mind the fabric

Natural fibres breathe, soften with wear and can be mended. Read the label before the price tag.

• Wool and cashmere for warmth without weight.
• Linen and cotton for warm days, and for layering under knits.
• Fewer washes, at lower temperatures.

Keep it simple

Two or three colours that work together make every piece go further.

Buy less, choose well, make it last.

Ask when unsure

Write to us with any question about a piece and we answer within a working day.